Xa ucinga malunga nokukholisa, yintoni efika engqondweni? Abanye abantu bacinga ukucinga ngemilayezo yentengiso ekhuthaza ababukeli ukuba bathenge umkhiqizo othile ngelixa abanye bangacinga ngomgqatswa wezopolitiko ozama ukuphazamisa abavoti ukuba bakhethe igama lakhe kwibhokisi yokuvota. Ukunyamezela kuyindlela enamandla ebomi bemihla ngemihla kwaye inempembelelo enkulu kuluntu kunye ngokupheleleyo.
Izopolitiko , izigqibo zomthetho, iindaba eziphathekayo, iindaba, kunye neentengiso ziphephelelwe ngamandla okunyaniseka kwaye zisichaphazele.
Ngamanye amaxesha sithanda ukukholelwa ukuba sisilumkele. Ukuba sinako ukukwazi ukubona ukuthengiswa kwezinto, ukuqonda inyaniso kwimiba kwaye sifumane izigqibo kuzo zonke. Oku kunokuba yinyani kwiimeko ezithile, kodwa ukunyaniseka akusiyo nje umthengisi onobudlelwane ozama ukukuthengisa imoto, okanye ithengiselwano lorhwebo lukukhenga ukuba uthenge imveliso yakutshanje kunye enkulu. Ukunyamezela kungabonakalisa, kwaye indlela esabela ngayo kwiimpembelelo ezinjalo inokuxhomekeka kwiimeko ezahlukeneyo.
Xa sicinga ngokunyengisa, imimiselo emibi ngokuqhelekileyo iqala ukuza engqondweni, kodwa ukunyengelwa kungasetyenziswa njengamandla. Iiprogram zesevisi zoluntu ezikhuthaza abantu ukuba bahlaziye okanye bayeke ukutshaya ziyimimiselo emihle yokukholisa esetyenziselwa ukuphucula ubomi babantu.
Yintoni yokuThuthukisa?
Ngoko yintoni na ukunyaniseka?
Ngokutsho kukaPerloff (2003), ukukholisa kunokuchazwa ngokuthi "... inkqubo yokufanisa apho abaxhasi bazama ukukholisa abanye abantu ukuba batshintshe isimo sengqondo okanye iimpawu zabo malunga nomba ngokudluliselwa komyalezo kwimeko yokuzikhethela ."
Izinto eziphambili kule nkcazo yokukholisa zi:
- Ukunyamekela kukufanekisela, usebenzisa amagama, imifanekiso, izandi, njl
- Iquka inzame yokuzichaphazela abanye.
- Ukuzikhupha kukubalulekileyo. Abantu abaphoqelekanga; ukuba kunoko bakhululekile ukukhetha.
- Izindlela zokudlulisa imilayezo ekholisayo zinokuvela kwiindlela ezahlukeneyo, kubandakanywa ngomlomo nangengqiqo nge-TV, kwi-rediyo, kwi-Intanethi okanye kwi- face-to-face communication .
Ukunyanzeliswa Kwenzeka Kangakanani Namhlanje?
Nangona ubugcisa kunye nesayensi yokukholisa kuye kwaba nomdla ukususela kwixesha lamaGrike aseMandulo, kukho ukungafani okwakubonakalayo phakathi kwindlela ukukholisa kwenzeka ngayo namhlanje nokuba kwenzeka ntoni ngaphambili.
Kwincwadi yakhe yeDynamics of Persuasion: Ukunxibelelana kunye neengqondo kwi-21 Cent Century , uRichard M. Perloff uchaza iindlela ezihlanu eziphambili ekukholiseni kwamhlanje okuhlukileyo kwixesha elidlulileyo:
- Inani lemiyalezo ekholisayo iye yanda kakhulu. Cinga ngethuba elithile malunga naziphi na iintengiso ozitholayo imihla ngemihla. Ngokweemithombo ezahlukahlukeneyo, inani lezithuba zentengiso kumntu omdala wase-US utyhila kwimigangatho yemihla ukusuka kwi-300 ukuya kwi-3,000.
- Unxibelelwano oluncedisayo luhamba ngokukhawuleza ngakumbi. Ithelevishini, iRadio kunye ne-Intanethi yoncedo lonke lisasaza imilayezo ekholisayo ngokukhawuleza.
- Ukunyanzeliswa kubaluleke kakhulu ishishini. Ukongezelela kwiinkampani ezishishini ngokusuka kwiinjongo ezikholisayo (ezifana nee-arhente zentengiso, iinkampani zokuthengisa, iinkampani zoluntu zoluntu) kunye namanye amashishini axhomekeke ekukholiseni ukuthengisa impahla kunye neenkonzo.
- Ukukholelwa kwimihla ngemihla kunengqiqo. Ewe, kukho ezininzi iintengiso ezisebenzisa izicwangciso ezikholisayo ezicacileyo, kodwa imiyalezo emininzi ilula kakhulu. Ngokomzekelo, ngamashishini ngamaxesha athile ngokucophelela umfanekiso ocacileyo owenzelwe ukukhuthaza ababukeli ukuba bathenge iimveliso okanye iinkonzo ukwenzela ukufumana loo ndlela yokuphila.
- Ukunyanzelisa kuyinkimbinkimbi. Abathengi bahlukeneyo kwaye banokhetho olungakumbi, ngoko abathengisi kufuneka babe ne-savvier xa kuziwa ekukhetheni umyalezo kunye nomyalezo wabo okholisayo.
> Imithombo:
> Perloff, RM (2003). Iimpawu zoLuntu: Ukunxibelelana kunye neengqondo kwi-21 leminyaka. INew Jersey: uLawrence Erlbaum Associates, Inc.