Ukunyuka kweentlobo ezahlukeneyo zeBarbie kungakhuthaza umfanekiso omhle womzimba
UMatel, umvelisi weBarbie oyisimboli, uvakalise ukuba idonsa eneminyaka engama-56 ubudala ithola i-makeover. Iidloli ezitsha zeBarbie ziya kuza ngeendlela ezihlukahlukeneyo, eziquka ubude, i-small, kunye ne-curvy, kunye nemidlalo yezobuko ezahlukeneyo, imibala yamehlo kunye neeton. Ngaloo ndlela zibonakalisa ngakumbi ukuhlukahluka kwamabhinqa aseMelika.
Kutheni oku kubalulekile?
Uphando lubonisa ukuba i-99% yabantwana abaneminyaka emi-3 ukuya kwengu-10 e-United States banomyinge omnye weDybie. Nguye oyena mdlalo ophumelele kakhulu owenziweyo, ngokutsho kweThe New York Times .
Kwiminyaka yakutshanje uBarbie uye wagxekwa ngokukhuthaza umzobo womzimba ongenangqondo, ukuxhatshazwa ngokwezesondo, nokukhuthaza ukulingana ngesini. Ukubonisa le ngongoma yokuqala, ngo-2011 umfundi wekholeji uGalia Slayen wenza uBarbie obunzima bokuphila kwiveki yoLwazi lokuThuba kweNgcaciso kaZwelonke. Ukugqithisa uBarbie kwisayizi yobomi kubonakalise ukulinganisa kwakhe: ama-inches ezintlanu ubude ubude kunye ne-36-inch bust, i-intshi engu-18 kunye nama-intshi angu-33 intshi. Akukuphela nje oku kubhekisela kwifomu engenakufumaneka, kodwa uya kuba yingozi kakhulu. Kule ngqangi, uBarbie wayengenalo i-17 ukuya kuma-22 ekhulwini amafutha omzimba afunekayo kunye nempawu, uphawu lokungondleki.
UBarbie akayi kubangela ukuphazamiseka kokutya, kodwa unokuba negalelo kwinkcubeko enesimo esenza umngcipheko wesimo somzimba ongathandekiyo.
Ucwaningo olwenziwa nguDittmar kunye noogxa abathandana nabantwana abaneminyaka engama-5 ukuya kweyesi-8 abenza imifanekiso yeedodoli zeBarbie, kunye ne-size Emme dolls (idokodo ephefumlelweyo ngumboniso wokulinganisa, uEmme), okanye akukho dodoli waza wacela ukuba bazalise iimvavanyo zomzimba. Amantombazana atyhila kuBarbie abika ukuhlonipha umzimba omncinane kunye nomnqweno omkhulu wokwakheka komzimba kunamantombazana kwezinye iimeko.
Ababhali baphetha ngelithi ukutshatyalaliswa kweedodoli kunokuba nefuthe elibi kumfanekiso womzimba.
Umfanekiso omzimba ongeyonto uye wanda kakhulu. Amantombazana aselula njengamahlanu okanye amathandathu awakhankanywe ukuba abonise umnqweno wokuba mncinci. Impawu yomzimba ongathandekiyo ngumngcipheko wemiphumo emininzi kunye nemizwelo equka ukunyuka kwesisindo, iimpawu ezidandathekileyo kunye nokutya okuphazamisekileyo, kwaye ingaba ngumngcipheko wesifo sokutya.
U-Evelyn Mazzocco, oyiNtloko kaMongameli kunye noMphathi-Jikelele we-Global Jikelele uBarbie wathi, "La maphuloli amasha abonisa umgca obonakala ngokugqithiseleyo kumantombazana ehlabathi abona kuzo-iintlobo zemizimba yomzimba, amathoni esikhumba kunye nesitayela kuvumela amantombazana ukuba athole idonsa ethetha ukuya ku."
I-Barbie entsha inyathelo elimhlophe elimhlophe. Ubonisa abantwana ukuba izidumbu ziza kwiimeko ezahlukeneyo kunye nemibala. Lo myalezo obalulekileyo. Abantu bafuna ukubona imifanekiso (kuquka iidodoli, imodeli kunye nabalingisi) abafana nabo, nokuba bangabadala, bakhulile, balukhuni, balukhuni, bakhubazekile, okanye bakuphi na kwezinye iindawo ezinobungakanani bemizimba.
Ngaloo ndlela, uBarbie omtsha uyinqanaba elifanelekileyo. Ndiyathemba ukuba siya kuqala ukubona ukungafani komzimba kwimifanekiso, amathoyizi kunye nakumajelo.
Emva koko mhlawumbi isizukulwana esilandelayo siya kukwazi ukufumana umfanekiso ongcono lomzimba.
Iingxelo:
Dittmar, H., Halliwell, H., & Ive, S. (2006). Ngaba uBarbie wenza ukuba amantombazana afune ukuba mncinci? Umphumo wokuvavanywa kokulinga kwimifanekiso yamadonsa emfanekisweni womzimba wabantombazana abaneminyaka engama-5 ukuya kwe-8 ubudala . I-Psychology Development, 42 (2), 283-292.
Hayes, S. kunye neTantleff-Dunn, S. (2010), Ngaba ndikhulule kakhulu ukuba nginkosikazi? Ukuhlolisisa imiphumo yeendaba eziphathekayo zabantwana kwimifanekiso yamantombazana amantombazana. IBritish Journal of Developmental Psychology, 28: 413-426.
Rogers A. Barbie isiko . Ama-oki amawaka: I-Sage; 1999.
IMedia Media Sense, Abantwana, Abaselula, iMedia, kunye neZitho zoMzimba .