Ubudlelwane phakathi koThengwa noXinzelelo
Ngaba uke wafumana ukuthenga into ongayifuniyo, ukuze ube nolonwabo? Ngaba uchitha ngaphezulu xa ugxininiswe? I -rapy ye-Retail "yindlela enye yokuphucula uxinzelelo abantu abaninzi abasebenzisa ngokungaqondi okanye abangazi kakuhle - kuyinto yokuzithengela into encinci ukuze ukhulise indlela ovakalelwa ngayo xa uziva uphantsi, kwaye unokuba yinto eqhelekileyo kunokuba ucinge.
Ziyintoni na eziqhelekileyo kwiTradio yokuThengisa?
Ukunyangwa kwamayeza (kunye nokuba ngumzala wakhe othe xaxa, ukuthenga izinto ezinyanzelisayo) kunokuthe tye ngaphezu kwabantu. Olunye uphando oluqhutywe ngumphandi we-Penn State luhlolisise iqela labathengi abaqhelekileyo, bonke abaye bathenga unyango kwiveki edlulileyo, bafumanisa ukuba i-62% yabathengi beyenziwe ngenzame yokuphakamisa imizwa. Olunye uphando malunga noluntu lokuthenga ngokunyanzela lubone ukuba abafazi kunye nabancinci (abancinci abaselula) babenelungelo lokuziphatha.
Indlela Ukuthengwa Kwempahla Kuchaphazela Ngayo Xa Sixinezelekile
Xa sigxininisekile, sisabela xa sithenga ngeendlela ezahlukeneyo. Nje ngokuba ngokuqhelekileyo sinqwenela iifowuni ukuphakamisa iimvakalelo zethu, kwaye njengoko siphendula ngokuqinisekileyo kwezinye izinto ezinonophelo ebomini, abantu bathambekele ekubeni bazive benamandla ukuzithenga ngokwabo xa bexinezelekile. Uphando olukhankanywe ngasentla lwafumanisa ukuba ama-82% ayenemizwa emihle malunga nokuthenga kwaye ukuba ukunyuka kwemizwelo elandelelanayo kulandelwe oku kuthengwa, kubonisa ukuba ukuthengwa okwenziwe "njengento yokuthabatha" kwakukhululeka ukuba " iimvakalelo "zomthengi.
Nangona kunjalo, xa lolu hlobo lokuthenga luya kuba lukhuni ngakumbi, ingakumbi xa imali imile, inokuziva ihluke. Xa kuthengwa kuvela ngokuyinhloko kwaye kungapheliyo umsebenzi ekuphuculweni kwemizwelo, ezinye iimeko ezinokuvela ngenxa yeziphumo ezingalindelekanga. Abo baxhomekeke ekuthengeni ukunyanzelisa banokufumana amanqanaba amaninzi okweletyala, ukuxhalaba kunye nokukhungatheka, ukuvakalelwa kokulawulwa, kunye nokuxabana ekhaya.
Inkcazo yokuThengwa-kunye neNgxaki yokuThuthukiswa kwengqondo
Kungenxa yokuba unyango lwezentengiso lubonakala lukhohlakeleyo oluninzi lwabantu abaninzi - oko kunokuqala njengesiqhelo esingenabungozi obungakhuselekanga bangela ukuba lukhule lube ngumnyanzeliso olukhupha imali, lubangele ukungquzulana, kwaye ekugqibeleni longeze inani elininzi lokuxinezeleka - kulungile ukuba uqaphele ukuba ufumana ukuzibandakanya kule ndlela yokuziphatha. Ukuzinikela ukunyanga ngexesha elihle (kunye nokuba isicwangciso esicetyiswayo sokufezekisa iinjongo ), kodwa ukuvumela ukuba imali yakho iphume kwindlela yokulawula ngokucacileyo kuyaphikisana.
EziNgcono
Ukuba ufumanisa ukuba uthayathele kwiyeza elincinci lokuthengisa ngoku kwaye, akunakube yindlela efanelekileyo kakhulu yokunciphisa uxinzelelo, kodwa ingaba yincinci yokunyamekela kwemizwa ukuba ingaba yinyanzeliso. Ukuze ufumane inzuzo engcono kumathambo okuthengisa kunye nemiphumo embi yemiphumo emibi, abaninzi abantu baye bafumanisa izicwangciso ezilandelayo ukuba zincede:
- De-Clutter : Endaweni yokuphuma ukufumana "izinto ezitsha," unokufumana ukuva kobuninzi obunqwenelayo ngokukhangela oko unokukulibala ukhona. Unokwenza ukuba ube ngumsebenzi omkhulu (uphinde uhlele onke ama-shutts endlini yakho kwaye uhambise ifenitshala kwinkqubo) okanye iphrojekthi yimizuzu eyi-10 (ukucoca i-drack yakho ye-junk), kwaye unokufumanisa izinto ozikhumbuleyo ayenayo. Ekugqibeleni, into "entsha" oyifumanayo iya kuba yindawo encinci eneenkcukacha zokusebenzisa indlela oyikhethayo, enokuthi ibe yinto enokusikhuthaza.
- Bala iintsikelelo zakho : Ukuhlakulela umbulelo wento onayo ebomini bakho kunokukunceda uzive uninzi lwentsikelelo enganciphisa iminqweno yesifiso sezinto ezininzi. Ukugcina iphepha lokubonga nokubhala malunga nento oyixabayo kwimihla ngemihla kunokuba ngamava okuguqula. Ukubala iintsikelelo zakho ngexesha elizayo xa uvakalelwa ukuba ukuthenga kunokunceda ukunciphisa izifiso zokufumana ngaphezulu. Ngenxa yokuba ukuthenga ngokunyanzelayo kungenza umgudu woku "uzalise umonakalo," ukuxhomekeka kwimisebenzi eyanelisayo emoyeni kunokunciphisa ukuthanda kwakho izinto eziphathekayo.
- Gcina ukuthenga, kodwa Gcina ngaphantsi : Ngamanye amaxesha unomdla wokuphatha, kwaye ukuthetha kwakho ngaphandle kuthatha umgudu ongakumbi. Ukuba ngaba kwenziwe ngokumodareyitha kunye neendlela zakho, ukuphatha amancinci kungabinokuzikhukhumeza. Ukuya kutshintshisa izitolo kunye nokuthenga into enye ekuthengiseni ngokugqithiseleyo ngamanye amaxesha kunokuba yinto nje. Eyona nto ingcono, ukufumana into engahlambulukiyo eya kukuvumela ukuba ujabulele 'umzuzu' onokuthula (njengokomityi yetiyi kwi-cafe enhle, okanye ikhandlela elimnandi eliza kukhanyisa igumbi) kunokukunceda uzive ukuba unandipha encinci 'ubaleke' ngaphandle kokuya kwi-overboard. Iingcali zengqondo zengqondo zincoma ukusetyenziswa 'kwezinto ezinonophelo' ebomini, kwaye utyalo-mali oluthile oluthengisa utyalo-mali lungenza inxalenye yakho enqwenela into entsha, ngaphandle kokuhamba kakhulu kwaye udala umkhwa obizayo ongenako ukuwufumana, kwaye netyala kunye noxinzelelo olongezelelweyo oluza nalo.
Njengoko naluphi na icebiso, ukuba ufumanisa ukuba awukwazi ukulawula iindleko zakho ezinxulumene noxinzelelo, kwaye ukhumbule ukuba ukuthengwa kwakho kuphelelwe yilawulwa, kuyinjongo efanelekileyo ukuthetha nochwepheshe kwiinkxaso ezongezelelweyo kunye nobuchule.
Imithombo:
Atalay, A. Selin; I-Meloy, uMargaret G. Ulwaphulo lokuthengisa: Umgudu wobuchule wokuphucula isimo sengqondo. I-Psychology & Marketing , Jun2011.
UDittmar, uHelga. Ukuthenga ngokunyanzeliso - inkxalabo ekhulayo? Uviwo lwezesini, ubudala, kunye nokuvumela ukuxabisa izinto eziphathekayo njengezinto eziphambili. IBritish Journal of Psychology ; Novemba2005, Vol. 96 Issue 4, p467-491.
OGuinn, TC; I-Faber, uRJ Ukuthenga okunyanzelekileyo: Uvavanyo lwePhenomenological. Umbhalo woPhando lwaBathengi ; Septemba, Vol. I-Issue 2, p147-157.
Peterson, C. I-primer kwi-psychological positive. ENew York: i-Oxford University Press, Inc., 2006.